Promoting Your Website – The Other Side Of Site Development

Promoting Your Website – The Other Side Of Site Development!
Often, new internet marketers are so intent in getting their new site onto the internet that they forget the reason they’re putting it there. It’s a bit like the graphic artist who is so enthralled on creating the new brochure that they forget to put them in the hands of salespeople!

Your web site is a sales tool. If it’s not visible, it’s a useless tool. So, go all the way. Even as you build your web site, make sure you are planning your web site promotion as well. Make sure you cover all the basics.

Plan on submitting your web site to appropriate industry or internet directories. Directories are one way that targeted or vertical prospects can find your site.

Naturally, a foundation of web site promotion will be your sites visibility on search engines. Study and identify the appropriate key words for your business and ensure that they are included in your sites meta tags and threaded into the copywriting on your site. When the site’s complete, submit it to at least Google, Yahoo!, MSN, and the Open Directory Project.

Start planning your advertising. Consider pay-per-click (such as Google’s AdWords) as well as appropriate banner ads and affiliate programs. Think hard about making sure site collects email addresses supported by autoresponders so you can follow up with email promotions.

Lastly, make sure your web site is reference by everything else you do. All your stationery, print materials, signage, and signatures need to have your web site URL showcased.

You can see that an important part of web site creation is planning your web site promotion. There’s always more you can do but make sure you cover these basics, as a minimum.

How to Make Internet Marketing Work For You

Internet marketing is a fast growing business market that has been around awhile. Here are some effective tips to get started in this business.

You’ll find that a large factor for success in Internet marketing is building a mailing list of targeted people. You might have noticed that every Internet marketing expert insists that having a mailing list is vital to the success of any online business. The vital ingredient for that success is consistency. In order to make consistent profits in your online business, you’ll find that having your own email list becomes crucial. In fact, your email list will become your biggest business asset. One of the biggest benefits of having an email list is not having to rely on external traffic coming to your site to make sales, as you can just send your offers directly to your list. You’ll always have an in-house way to bring in visitors whenever you want them. Just by sending out new offers and promotions to your list, you’re able to boost your profits. Your subscribers will begin to develop a sense of loyalty and they’re likely to become repeat customers if you continue to deliver value. Over time, the people on your list will begin to trust you for being an expert in your niche. They rely on your advice and look forward to the information you give them. But it’s crucial that you spend time and put in some effort in building a relationship if you want to see these kinds of results. And the best way to do this is to keep providing your list with high quality content that they can use right away. Once you create a strong bond with them, there’s no looking back. Profits will be just one click away.

Owning a website is critical to your Internet marketing success and can’t be overlooked. On the other hand, what use is it if your site is always down and people can’t access it? Your hosting service plays a role that is at least equal to having your own website. Make sure that you receive a guarantee for an extremely low level of downtime from your hosting service.

You shouldn’t waste your time on a hosting provider that hosts other sites which are constantly down. If you want to see positive growth for your internet business, your site should be online every hour of every day, with no exceptions. This means that you are better of avoiding cheap hosting providers that don’t offer guarantees or service in terms of time online. You can research hosting providers by reading reviews other people have written online so you can judge based on their experience.

You should make sure your internet business also leverages the power of viral marketing. You need to also include elements of viral marketing in your plan as this will help you increase the popularity of your product without doing much work. Word of mouth advertising can be extremely powerful in internet marketing because the web makes it simple for people to share their opinions, conduct discussions and generally talk. Offering high value content will increase the likelihood of your target market wanting to share it is a vital concept you need to fully understand.

The most effective way to establish and expand an online business is through internet marketing. On the other hand, it’s expansion is completely up to you and the action you take.

Home Based Business – Process, Client and People Management

A home based business has proven to be a very viable option in these difficult times, where people are losing their jobs at an alarming rate. The number of entrepreneurs out there is growing at a steady rate. Even so, 85 percent of home businesses fail within the first year itself. This is because people who want to conduct business from home are not always formally trained with the correct management skills.In simple words, running a business is totally dependent upon your management skills. Poor management can bring your business tumbling down.Although the same core principles apply to every business, the way they are applied to home businesses differs a little when compared to larger business establishments. This is because home businesses are small-scale when compared to corporate businesses. There are a few fundamental rules of business management, which are the foundation for success with the home businesses.Process managementProcess management involves planning, executing and analyzing your work processes. Designing a process map is the most primary step without which everyone involved will be going in circles. It helps you define the role and responsibility of each and every person involved in your home based business.Graphical presentations are the best way to understand a process map. Flowcharts make it easier for people to understand the workflow of your home business. If you look up the Internet, you will find a lot of software applications which will help you automate your business processes, thus ensuring speedy execution of operations.Client managementYour home based business will grow only if your clients are satisfied with your work. Hence, it is very important that your processes are focused towards the satisfaction of your clients. When you deal with a new client, you must make sure that both you and your client have thoroughly understood the service level agreements. You’ll need to get proper clarifications on the process even before you start your operations.Once you have entered into a deal with you client, you must strictly adhere to the agreements. You also need to make sure that your team follows the agreements like the Bible. Constantly delivering high quality services to your clients will only help you to build the credibility of your home business. Also make sure that you are timely in the delivery of your services. It will help you to build a highly trustful business environment.People managementSince your employees or teammates are going to handle a lot of the processes for you, proper management will ensure smooth handling of your business processes. It is important that you know the strengths and weakness of the people you work with. This will help you delegate work to the appropriate people and ensure greater efficiency in delivering the services.Your employees must have a clear idea about their role in your business. Giving and seeking feedback from them about their productivity would help you in taking care of the issues which might appear to cause problems in your home based business. You must promptly attempt to resolve any internal conflicts which might occur in your work environment, lest they obstruct your progress.The above three principles form the pillars of any business organization. Followed effectively, it will lay a strong foundation for success in your home based business, giving you the satisfying results.

Home Based Businesses For Beginners – Starting an Internet Business

There are millions of people just like you and me making money online. Former teachers, police officers, stay at home moms and dads, retail managers and others from every walk of life getting their piece of the pie. The key to starting home based businesses is first understanding your own personal financial situation. If you are looking to replace your current job or income immediately, you need to find another offline job.Starting an Internet business is not much different from starting an entry level position at an offline company. Before you start making the big bucks you have to gain experience and expertise before asking for that big promotion. The good news is that it takes half the time and effort to start making a solid income from home. Oh, and you are the boss.”YOU” decide how much money you make and when to go on vacation. In fact, you can start making extra cash in a matter of days. Just don’t fall into the trap of ” buy my program and make $30,000.00 in 30 days.” You can obtain this type of income at some point but unless your willing to spend that type of money advertising right from the beginning, don’t expect it. None of the legitimate online businesses operate under this presumption!If you are reading this article then I doubt you have that kind of loot lying around the house either. That is why you are reading home based businesses for beginners. If you are like I was then you are here for one of the following reasons.1. You are not making close to the amount of money you would like.2. You are sick of that “boss” whom acts like you are beneath him.3. You are tired of that promotion being given to the big mans pimple faced nephew whom you have to train.4. Not wanting to worry about job security.5. To never again miss one of my childrens birthdays or ball games.If this is the case or close to it then you are in the right place. Let’s look at some things you should avoid at all cost. These are not legitimate online businesses:• MLM: This stands for multi-level-marketing. Not all MLM’s are scams but many are. The basis of MLM is the recruitment of other people under you. Then People under them and so on. Unless you are willing to ask your family and friends to help you then this is not for you. Also, many so called MLM programs are actually pyramid schemes. They have no real product or info to sell. Their base of business comes from you giving them money to join. Then you recruit someone else that pays and then you get a percentage of their membership. This is a pyramid scheme and you can possibly get indicted for “FRAUD!”• Paid Surveys: There are some credible paid survey sites, however, there are ten times more that are not. Home based businesses rarely prosper in this format. Never give your personal information or e-mail to any of these sites. That is the scam. You give personal info, they sell it, and the next thing that you know you are bombarded by spam letters and phone calls.• Data entry: You usually have to buy an expensive package or kit that promises to find data entry jobs for you. The problem is that you have to bid on these jobs and there is not enough jobs to go around, or they only pay you pennies for hours of work. People fall for this one because it sounds like a traditional type of job that your use to.• Envelope Stuffing: The all time #1 blow your money scam of all time. Enough said!Now you are way ahead of the game! There are tons of ways to make money online for “free” if you are willing to do a lot of research. The most common ones are blogging, article marketing, affiliate marketing, and selling digital products from your very own website. These products are usually E-books. What are E-books? E-books are electronic version of a printed book which can be read on a personal computer. All of these are effective home based businesses for beginners, but how do you drive traffic to your blog or article? Internet marketing is the key to starting an Internet business. What is Internet marketing?Internet Marketing: Also known as I-marketing or online marketing is the marketing of products or services over the Internet.You have to have a viable product or information to promote and put it in front of consumers to see online. There are thousands and thousands of “free” products and info for you to promote, you just have to have the right resources and training to be effective. This is key to starting an online business! If the methods are free and the products and info are free then why not get started? Oh yeah, you still need to know how to find and market them.Once you do you will be on your way to starting legitimate online businesses and mastering home based businesses for beginners. Below I will show you where to go so you do not have to spend tireless hours of research to find these products and info, how to market them, and even get a website all “FREE”.

10 Steps of Home Based Business Excellence

1. Raise the business senses of virtually all involved in the business to the Home Based Excellence level. This means raising the top as well as closing the gap of the new comers to the business and evening the playing field for all involved with business training over time.2. Home Based Business Excellence measurement systems should be used to insure that all associated with the business have the same chance for excellence and reach that level at their own pace. So they have the same chance at building the business of their choosing.3. The same sense of excellence should be implemented throughout the business structure locally, nationally or internationally, though many different styles can be implemented to achieve the same outcome and such is encouraged to make sure all learning modalities can flourish.4. The standards of Home Based Business Excellence, tracking should be put in place to make sure partners are applying what has been learned to some of the issues they will be faced with as Home Based Business operators, follow up will be important.5. The Home Based Business Excellence training should provide the business operator with the needed competence to enable them to take advantage of the strengths of their particular business background if any, the training should be free from any bias towards any industries this will give maximum benefit to all participating.6. The Home Business Excellence training should be an open forum so all attendees can be involved and get the help needed, as well as give input to the learning process this is important as an interactive learning tool. Which allows all to be teachers and learners at the same time; this is a powerful dynamic to use.7. When the Home Business Excellence training system is setup all other business trainings should be put on hold as to increase the retention and learning of the business partners involved in this training, which allows for maximum focus of the subject matter hat hand and allows the business partners or participants a single minded focus.8. The Business education that will be shared in the Home Based Business Excellence system will restructure the attendee’s knowledge level giving them authority over the business niche of their choice, by receiving the resources needed to build a step by step blue print that they create during the home based business program.9. When putting together a Home Based Business Excellence training or system the person(s) or individuals heading up this type of program must be committed to providing the highest level of content to the attendees so they receive the maximum reward from such a program.10. If the Home Based Business Excellence program is setup for the people participating to receive a high standard of business content and tools then this means at a minimum that all Business operators involved in the program be taught a curriculum that will be plausibly preparing them for the business of their choice and enable them to run that business at a profit within 30-90 Days, and dominate their sector of choice.To Learn more about a Powerful Home Business Excellence System go down to the Resource Box and Click the link Below.

Internet Marketing Success: How Can You Tell Which Online Marketing Information Is Right?c

When you’re searing the web for online marketing information, how can you be sure you’ve stumbled upon a solution that will bring internet marketing success?

If you’re a little skeptical, you’re wise, as there’s a swarm of internet marketers out there ready and willing to fill your head with whatever it takes to get you to buy-buy-buy!

Beware of anyone on the internet who can “guarantee” you of internet marketing success. There is NEVER a guarantee in ANY business – and of course, this includes internet marketing as well. And it’s wise to be a little skeptical of such misleading capture pages.

However, although a little skepticism is healthy, there’s much to be said about simply trusting the Universe when it comes to internet marketing success. Why? Because people will buy from those who they know, like and trust… and, by law of attraction, if you don’t trust anyone out there, then nobody’s gonna trust you either!

Having said that, let’s get down to some factual online marketing information that will help point you towards internet marketing success…

First, find out what people are searching for. If you have a viral marketing blog, you’re off to a great start. However, you have to take into consideration that boring material that nobody’s searching for will be a waste of time to create. So your first step toward internet marketing success has to do with keyword research.

Although there are several programs out there where you can find out detailed online marketing information about number of searches, amount of traffic, value of leads etc. – you might just want to start off with what’s free.

The External Google Keyword Research tool can be accessed at When you click “exact match”, you’ll be getting a more realistic view of the number of people who are searching for your particular “keyword phrase”.

Now that you’ve researched your keyword phrase and know exactly how many people are searching for that particular phrase, format your blog post around that phase. On-page SEO strategies dictate to put that phrase in your H1, H2 and H3 headings on your post. For example, you will note that “online marketing information” and “internet marketing success” are built into my title, headings and first and last sentences on this post.

But what about viral marketing? Is there any online marketing information that will point you towards internet marketing success with social media?

Social media is a great way to begin the “kick-off”. Although you can’t find out how many people are “searching” for keyword phrases on Facebook or Twitter, you can take an educated guess that people will be drawn to the same material.

However, you’ll want to take a slightly different approach with viral marketing, because people tend to be drawn to images more than words. I like to search for an inspirational quote that might relate to my post and upload it into Facebook with a link that points to my blog post with additional information – and of course, that will point to my capture pages to collect leads.

And finally, the next key online marketing information tidbit for internet marketing success is your email follow-up…

Most people need to be approached, on average, seven times before deciding to make the final decision to buy. SEVEN TIMES? YIKES! I could never do that – no wonder I was never any good at sales! I like to treat people like I would like to be treated – keeping in mind that I wouldn’t want to be chased down and asked to buy over and over again – would you?

Fortunately, the internet gives us the opportunity to approach people on autopilot – where they get to make their own choice to open emails and look for more information, which is a much better sales technique because this will give your prospect a feeling of WANTING what you have to offer, not folding and buying just because you “convinced” him.

And, in the world of internet marketing success, you’ll find that it’s the people who do the work looking for the right kind of online marketing information to buy who become the most successful in the end.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.